PRESS RELEASE
For immediate release

HUNTSVILLE BOTANICAL GARDEN
Contact: John Hacker
Marketing Director
(256) 430-3572 ext. 290
jhacker@hsvbg.org

April 16, 2007. HUNTSVILLE, AL. The Huntsville Botanical Garden has installed a unique audio tour throughout the Garden. This new technology, provided by Guide By Cell of San Francisco, California uses guest’s cell phones to inform visitors about the various features and attractions in the Garden.

Visitors simply dial an informational phone number and enter the feature or attraction number about which they wish to learn. A 30- to 90-second message is played for each of the 19+ stops around the Garden. There is no cost to the visitor for the program.

This innovative program is the first of its kind in the state of Alabama. Other gardens and museums throughout the country have used this program successfully to inform, educate and direct visitors around their facilities.

Garden CEO, Paula Steigerwald stated, "This new program offers a wealth of information at the visitor’s fingertips. It is easy to use, cost effective - there is no charge to the guest, and easily adapted to highlight different parts of our Garden as the seasons change."

Guide by Cell President, David Asheim added, "We are pleased to be able to provide this new technology to Huntsville Botanical Garden. We are sure that it will enhance the visitor experience and allow the Garden to offer a more informative and educational package for their guests."

About Guide by Cell:
Guide by Cell is the largest provider of cell phone audio guide services to gardens, arboretums and museums in the country. Visitors use their own phone to hear engaging commentary while visiting the garden or even from home after their visit, without having to rent a device. Visitors can also leave their own comments. They may be reached at www.guidebycell.com, or by calling (415)297-6677.

At the Huntsville Botanical Garden there's always something growing on!

Huntsville Botanical Garden is a 501(c)(3) non-profit organization, supported by the community. The 110-acre garden is open year-round. Address: 4747 Bob Wallace Avenue, Huntsville, AL 35805. For further information visit our website at www.hsvbg.org, or call 256.830.4447.